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John Addis

From The Co-Founder 
of Intelligent Investor

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The learning is in the failing.

This book will help you make

better investing mistakes.

Three Reasons to Read This Book

Investing is difficult and mistakes are the unavoidable price of admission. You have two choices: Make all the mistakes everyone else does (but keeps quiet about them) or read this book and learn from the classic mistakes of others.

Reading this book will make your investing life:
SEE THE 11 FEATURED CASE STUDIES

What people are saying about
How (not) to lose $1 million

“Engaging and approachable. At the end of the book, a novice will feel curious and equipped to start their portfolio, and an active investor will recognise and better understand their portfolio choices and mistakes.”

Books & Publisher

Why I wrote How (not) to Lose $1 million

CONTENT NEEDED

​"Growth is not in the success that confirms our brilliance but in the failures that confound and nearly break us."

The Four Kinds of Investing Mistakes

Stocks We Sold Too Late

The act of buying a stock makes it harder to sell. These case studies explain why:

  • A retailer with a CEO that made the BRW Rich List but led to a 93% loss.

  • An oil company leader so charismatic that even when he died we couldn't let go.

  • A company that should have been staggeringly profitable but caused on 80% loss.

Stocks We Should Not Have
Bought At All

Sometimes, the mistake starts right at the beginning. Featuring: 

  • The 'buy from hell' that led to an near total wipeout and the most valuable lesson of all.

  • A seemingly cheap stock in a difficult industry with a plan to improve it that led to a 64% loss.

  • A dominant mobile reseller hammered by a viscous price war.

Stocks We Sold Too Soon

Selling high quality, growing stocks too soon is the most costly mistake of all. Featuring:

  • A medical device company on which we made 27 times our initial investment but should have made almost twice that.

  • A stock that returned 17% a year over a decade but that we let slip too cheaply.

  • A global brand that became the biggest, most profitable company in the world.

Stocks We Should Not Have
Bought But Didn't

Occasionally, you will find a great company at an attractive price but fail to act. These case studies will help you hit more than you miss.

  • The lessons from missing out on a 500% gain on Meta.

  • How we missed Afterpay, which turned it's founders into billionaires, and never regretted it for a moment.

See the companies featured

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